Radio Advertising Awards open for entries

The Radio Advertising Bureau has issued a call for entries for the third annual Radio Advertising Awards, supported by Haymarket Brand Media.

RadioCentre chief executive Andrew Harrison (third from right) presents MediaCom with the agency of the year award at the 2009 Radio Advertising Awards
RadioCentre chief executive Andrew Harrison (third from right) presents MediaCom with the agency of the year award at the 2009 Radio Advertising Awards

The awards will recognise the best radio campaigns from 2009 and are split into three categories: effectiveness, creativity and the grand prix, which will reward both the most outstanding creative agency and the most outstanding media agency.

For the second year running, the creativity category will include the £1m Aerials Creative Challenge, where the commercial radio industry will collectively award up to £1m of radio airtime to three advertisers.

There are 14 awards in total, with six new categories for this year. Last year, MediaCom beat Mindshare and UM to win the agency of the year award.

Simon Redican, managing director of the RAB, said: "Last year's awards were a great success; they were the biggest event the RAB has done to date. The Creative Challenge inspired some great entries - when radio ads are done well, they have a great impact delivering to a mass audience."

The closing date for entries is Friday 2 July, and the winners will be announced at the Radio Advertising Awards at the Roundhouse in Camden on 7 October.

To see a full list of categories and to submit entries, please visit www.radioadvertisingawards.co.uk.

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