Radio hits new high with display advertising share of 7%

LONDON - Commercial radio has captured a 7% share of display advertising revenue for the first time.

Advertising Association figures for the third quarter of 2003 show that investment in radio advertising grew by 6.3, compared with 0.2% across advertising as a whole.

The Radio Advertising Bureau said that this increase in spend will take radio's share of the display advertising cake over the 6.9% level that was achieved in July to September 2002.

Justin Sampson, managing director of the RAB, said: "These numbers demonstrate that commercial radio has been very successful in attracting an increasing part of advertisers' investment in media advertising."

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