Radiocentre "Craig Inglis" by Lucky Generals

Craig Inglis, the customer director at John Lewis, is the latest target of Radiocentre's campaign to get brands to spend more on radio advertising.

The radio ad, which mimics the breathy, slowed-down ballads that John Lewis uses in its Christmas campaigns, includes lyrics such as: "Give radio a go, it can work wonders for John Lewis, don’t you know?" The spot will run on national commercial stations including Classic FM, Smooth, Magic, Heart, Capital and Jazz FM. It was created by Lucky Generals.