Radiocentre "Hugh Pile, you're worth it" by Lucky Generals

L'Oréal's Hugh Pile has become the latest high-profile marketer singled out by Radiocentre.

The work is the third in a series that targets senior marketers. Craig Inglis, the customer director at John Lewis, and Keith Weed, Unilever's chief marketing and communications Officer, have both been the subject of personalised ads by the trade body this year.

It will run in the UK across national commercial stations including Absolute and Kiss, as well as a number of local stations.