RAF "No ordinary job" by WCRS

WCRS has created a recruitment campaign that reveals what life is like in the RAF, for both regulars and reserves.

The work highlights how recruits get the chance to travel the world and work with the latest technology.

The online and social campaign is primarily targeted at 16- to 24-year-olds. It explains the diversity of opportunities available for people from all walks of life and directs viewers to the RAF's purpose built website.

Credits

Joint heads of RAF recruitment marketing
Agency
Executive creative director
Creative director
Agency producer
Planning
Media (planning)
MEC
Media (buying)
Production company
Director
Producer
Audio