Rail Delivery Group "Let's get back on track" by Accomplice

The rail industry has launched a campaign that celebrates its role in connecting people with the places and things that matter to them.

A 40-second TV spot directed by Max Fisher and produced by Peter Knowles at Knucklehead encourages viewers to make the railway their preferred transport option following the easing of lockdown restrictions.

The campaign is running on TV and on-demand from today (16 August) until the beginning of September alongside radio, OOH and digital activations, which will run to the end of October.

Credits

Creative agency
Founder and CEO
Founder and chief creative officer
Creative director
Head of design
Digital design lead
Senior brand lead / head of operations
Brand lead
Project manager
Marketing strategy director
Senior campaigns marketing manager
Director
Production company
Producer
Post-production
Music

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