Rainey Kelly Campbell Roalfe sells to Y& R in £25m deal

- Rainey Kelly Campbell Roalfe has sold to Young & Rubicam in a deal — estimated to be worth over £25 million — resulting in Rainey Kelly's management team taking over the running of Y&R London.

- Rainey Kelly Campbell Roalfe has sold to Young & Rubicam in a deal — estimated to be worth over £25 million — resulting in Rainey Kelly's management team taking over the running of Y&R London.

The new agency, Rainey Kelly Campbell Roalfe/Y&R, will have combined billings of £209 million and should rank number ten in the UK agency league table.

MT Rainey said: "We are at the top of our game. We are proud of the Rainey Kelly brand and see this as a big, blue sky opportunity for us to shape the Y&R brand in the UK alongside our own."

Rainey and Jim Kelly will both take on the title of joint chief executive, while Robert Campbell and Mark Roalfe will be co-creative directors of the new agency. All four are expected to receive a third of the money up front, with the final two thirds of the cash delivered in four years' time in a deal related to a set of performance criteria. Full details in Campaign Magazine and on CampaignLive tomorrow.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content