Rainey Kelly TV ads introduce varieties of Quaker favourite

Rainey Kelly Campbell Roalfe/Y&R has unveiled a new national

television campaign for Quaker Harvest Crunch.

It is the first time that the cereal brand has been on television for

five years.

The campaign will seek to draw attention to the introduction of new

varieties of the breakfast cereal, including Juicy Raisin, Crispy

Caramel and Red Berries.

Rainey Kelley's new executions use the troubled relationship between a

young farmer and his Jack Russell terrier to put across a message that

stresses the taste of Harvest Crunch cereals. The spots introduce a new

endline: "Harvest Crunch. Do you want some?"

The campaign was written and art directed by Ben and Cameron Short. It

was directed by Bob Rice through Maguffin. The Media planning and buying

is handled by MediaVest.