Rainey Kelly Campbell Roalfe/Y&R has unveiled a new national
television campaign for Quaker Harvest Crunch.
It is the first time that the cereal brand has been on television for
The campaign will seek to draw attention to the introduction of new
varieties of the breakfast cereal, including Juicy Raisin, Crispy
Caramel and Red Berries.
Rainey Kelley's new executions use the troubled relationship between a
young farmer and his Jack Russell terrier to put across a message that
stresses the taste of Harvest Crunch cereals. The spots introduce a new
endline: "Harvest Crunch. Do you want some?"
The campaign was written and art directed by Ben and Cameron Short. It
was directed by Bob Rice through Maguffin. The Media planning and buying
is handled by MediaVest.