The group, which also has offices in London and includes the Response Advertising Media direct mail business in its portfolio, has brought in Morley following the retirement of Lawrence Nixon, father of the company’s chief executive, Philip Nixon.
The appointment of Morley is a coup for RAM, after he retired from the industry in 2002 following 20 years at McCann-Erickson and the Interpublic group.
Philip Nixon said: “In Paul Morley we have secured the services of one of the most experienced and respected individuals in the world of marketing communications.
“His experience will be invaluable and his appointment is a signal of our ambitions for the future.”
Morley said: “I always intended when I retired from my full time positions at McCann-Erickson that I would use my experience to help a young and ambitious business to achieve its objectives. But it had to be the right business.
“I have been enormously impressed by the energy and talent I have seen within the RAM group.
“It is a business of young, creative and committed people who really do believe in delivering first-class client service and not just talking about it.
“In many ways the business encapsulates many of the qualities that made McCann-Erickson Central so successful.”
“There is nothing to prevent RAM achieving the ambitious objectives he has set for the business and I aim to provide Philip [Nixon] with support and advice based on my practical experience, particularly in such areas as mergers and acquisitions, to enable him to do just that.”