Range Rover kicks off global ad campaign to celebrate 'captivating' design

Range Rover has rolled out a new global ad campaign to celebrate the "unique" and "captivating" design of its popular Evoque model.

Range Rover Evoque: new campaign celebrates 'iconic' design
Range Rover Evoque: new campaign celebrates 'iconic' design

The campaign launches in Europe and will roll out to the US and other global markets by the end of the year.

It has been designed to dramatise Range Rover’s design, suggesting just one look is all it takes to "fall in love with the Evoque".

The TV ad, shot in Italy and created by Y&R, depicts commuters on a tram that keeps braking, sending people flying. It then reveals the driver is distracted by a Range Rover Evoque.

The ad will be supported by a print and online advertising campaign, including print work shot by photographer Dom Romney that shows fleeting glimpses of the Evoque as it passes through a city, designed to appear as though the car is being seen for the first time.

The print campaign was produced by Tag Worldwide and conceived by the Y&R.

"There’s something truly special about Range Rover Evoque and this film manages to capture the magnetism that makes it completely unique," said global communications director, Dominic Chambers.

Read next

The key 2015 trends that marketers can act on right now

Apple's latest results reveal a company at a crossroads

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content