"What's not to love about a few mime artists and handful of chickens busting out some body control moves to a Diana Ross soundtrack? Definitely the kind of pitch I would have loved to have been involved with."
Chickens are shown "dancing" to disco classic Upside Down by Diana Ross in an ad that shows off the suspension in Mercedes-Benz cars.
The creative highlights the way chickens' heads remain static when being moved around, due to a lack of an ocular system, in an off-the-wall demonstration of the "magic body control" feature.
Client: Anders-Sundt Jensen, vice-president, brand communications, Mercedes-Benz.
Agencies: Jung von Matt and
Creatives: Peter Waibel, Robert Herter and Lukasz Brzozowski.