Rankin names 'body control' by Mercedes-Benz as favourite creative work of 2013

"It was pretty tough narrowing it down to one campaign - both the Honda and the Jack & Jones series were definitely in my top three. But, in the end, I went with the Mercedes-Benz 'Magic body control' TV commercial.

"What's not to love about a few mime artists and handful of chickens busting out some body control moves to a Diana Ross soundtrack? Definitely the kind of pitch I would have loved to have been involved with."

Description

Chickens are shown "dancing" to disco classic Upside Down by Diana Ross in an ad that shows off the suspension in Mercedes-Benz cars.

The creative highlights the way chickens' heads remain static when being moved around, due to a lack of an ocular system, in an off-the-wall demonstration of the "magic body control" feature.

Credits

Client: Anders-Sundt Jensen, vice-president, brand communications, Mercedes-Benz.

Agencies: Jung von Matt and Neckar.

Creatives: Peter Waibel, Robert Herter and Lukasz Brzozowski.

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