Harry Rankin, the director and owner of Eclipse Productions, has sold the company in order to concentrate on his directing career.
The facilities company Sixteen By Nine bought the company last week. It will be managed by Eclipse's managing director, Storr Redman, and Mandy Saligari, the managing director at Sixteen By Nine and a former Eclipse producer.
Rankin, a former head of Limelight, founded the company in 1992. He left Eclipse last month to join Blink Productions where he will concentrate on directing for the hair and beauty market.
'Harry wanted to sell the company because he wanted to be seen as a director, not the owner of a production company,' Redman said.
Rankin has directed several high-profile and award-winning campaigns including his 'fast forward' commercial for Heineken, a winner at this year's British Television Advertising Awards.
Sixteen By Nine has been operating for ten years. It was founded by the lighting cameramen James Saligari and Simon Niblett, and serves the high-end broadcast industry.
It will continue to operate as a separate company but will provide Eclipse, which represents eight directors, with facilities such as its studio and equipment where relevant.
'Cross-fertilisation is, I am sure, the way of the future for commercials,' Redman said.
'We will also be bringing in interactive and multi-media knowledge,' Saligari added.