Rapier is building its planning team by hiring Gill Davies as head
Davies, a freelance consultant, is joining Rapier after spells at
agencies including Abbott Mead Vickers BBDO and Euro RSCG Wnek Gosper.
Her most recent agency role was as a planner at BMP DDB.
Her appointment comes as Karen Salisbury, Rapier's director of planning,
takes a step back from the day-to-day running of the planning
department. Salisbury is staying on a part-time basis.
Rapier, which is positioned as an agency for service brands, intends to
build its planning strengths following Davies' appointment. It is
looking to move people internally into planning roles as well as hiring
Davies will lead a senior planning team working on clients including
HSBC, Channel 4, Yorkshire Electricity and ntl.
Ben Stephens, Rapier's managing director, said: "Gill has a strong and
varied strategic and planning background. We are confident that her
expertise will allow us to further enhance our offering."
Davies said: "What attracted me to Rapier is that it has an unusual and
broad mix of skills. The agency likes to use planning skills across the
whole customer relationship and that really interests me."