Rapier recruitment drive sees Hiney in client business role

Rapier has appointed several new directors, including John Hiney,

the former Modem Media director.

Hiney, previously director of marketing strategy at Modem, is joining

Rapier as a client business director. He is joined by Martin Langley,

the former WWAV Rapp Collins deputy creative services director, who

becomes creative services director.

A key task for Hiney is to further develop the agency's digital


Langley has experience of creative services issues in high-volume

mailings and complex communications delivery.

Other hirings include Max Wright, a planner from BMP DBB, who will have

a key role in developing training programmes across the agency. The

agency is also bolstering its data planning department with the hiring

from the data group CACI of Richard Tomlinson, as the data analysis

director, and Kath Ginn, a principal consultant, who joins from the

customer relationship management consultancy Sophron.

Rapier's clients include AXA, Channel 4, HSBC, ntl and American


The hirings follow the recent appointment of Gill Davies as head of