Rapture Television is launching an internet-themed TV programme as
part of a drive to hook dotcom advertisers in to the youth channel.
Byte Me, part of Rapture’s seven-day programming schedule, will launch
on 7 February and be aimed at the net-savvy youth market.
The programme will supply a daily dose of internet news as well as
reviews on the latest global sites, travel, cinema, clubbing and
Byte Me will broadcast six times daily between Monday and Friday. Each
programme lasts for 15 minutes, with updated information supplied
throughout the day. There will also be competitions for viewers with
opportunities to win services and products from the internet.
’It’s a cross between a programme and portal and will be the perfect
antidote to dull computer shows,’ said director of programming, Richard
Kilgarriss. Byte Me will be aimed at Rapture’s core audience of 18- to
Darren Khan, Rapture’s sales director, said: ’Rapture needs to get
internet companies onto the airwaves, as they are pumping millions of
pounds into advertising and at least 52 per cent of our audience
consists of target internet consumers. The programme gives us a reason
to talk to those companies.’
He added: ’Rapture’s youth channel positioning and programming sits
perfectly within the audience’s interest in the internet world. Byte Me
offers advertisers the platform for marketing sites via spot ads,
sponsorship and client involvement with the programme.’
Khan confirmed that since the show has been announced, agencies have
already expressed interest on behalf of their clients. ’The dotcom
market is such a cluttered one, especially on TV, so agencies are
searching for other ways in which they can break new dotcom advertising
to consumers,’ he said.
The youth channel is also launching a series of ten special programmes
tied in with sponsorship deals to be announced soon.