Raunchy Mates TV ad features fantasy land

LONDON - Mates Condoms has created a fantasy world called 'pleasureland' in a saucy new TV spot.

The ad has been created by marketing communications group WARL through production house Hanrahan.

It features a couple enjoying a series of thrilling rides against an animated psychedelic backdrop.

WARL chief executive Marcus Willox said: "The 'Pleasureland' insight creates an ownable, differentiated and engaging brand idea that establishes Mates as the preferred choice for young men."  

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