Euro RSCG – now known as Havas Worldwide, which is part of Club Havas – lost the business to Mother in 2009 but reclaimed it at the end of 2010. Euro RSCG picked up the consolidated £800 million RB account in July 2006.
In May last year, RB moved three of its so-called "powerbrands" – Air Wick, Clearasil and Finish – from Havas Worldwide to Droga5 New York and Wieden & Kennedy after a competitive pitch.
ZenithOptimedia retained RB’s £80 million media planning and buying account in December 2013 after a pitch. The FMCG giant also added Interpublic and Dentsu to its roster.
RB declined to comment.
.jpg)
.png)
