RBS to target small businesses in new ad campaign

LONDON - Royal Bank of Scotland is poised to launch a new ad campaign targeting small business consumers, in an attempt to encourage demand for small business loans.

RBS...new ad campaign targeting small businesses
RBS...new ad campaign targeting small businesses

The ads, created by M&C Saatchi, will run across a number of major national newspapers, and will feature current RBS business customers.

The campaign comes following research by RBS that has found that just 18 per cent of small and medium-sized businesses intend to increase their borrowing this year.

Later today, RBS, which is 70 per cent owned by the taxpayer, will meet with the Chancellor of the Exchequer, Alistair Darling, to discuss its lending practices.