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C2 Montréal

Reaching younger audiences: 'It's not about being on brand anymore'

Tara Hunt, principal consultant at Truly Social, explores what brands can learn from the new generation of YouTubers

Young audiences have grown up in an era of accessible YouTube celebrities, on-demand content and informality — Tara Hunt, principal consultant at Truly Social, explores how brands need to rethink their approach to crack social media.

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