Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

Saturday 29 September - Friday 5 October

News International to close Eureka as advertisers retreat
- News International is set to close Eureka, the monthly science and environmental magazine distributed with The Times, this week following a sustained loss of advertising. (Media Week: Monday 1 October)

Mercedes asks Twitter users to choose outcome of TV ads - Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV. (Campaign: Monday 1 October)

Paddy Power ‘sky tweets’ ambush Ryder Cup - Paddy Power ruffled the losing US Ryder Cup golfers' feathers at the weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans. (Campaign: Monday 1 October)

Tesco plans to open up data with Clubcard Play scheme - Tesco is to hand consumers control of data on their own shopping habits for the first time, in an attempt to make its Clubcard scheme more transparent. (Marketing: Tuesday 2 October)

Cadbury wins battle for colour purple against Nestlé - Cadbury has won the right to prevent other chocolate makers using its shade of purple in their packaging, heading off a legal challenge from rival Nestlé. (Marketing: Tuesday 2 October)

Google’s new guidelines impact PR, social, affiliate marketing and SEO - New York Mayor Michael Bloomberg put his name to the proclamation that cites a strong tech community, digital growth and the goal of being the world’s premier digital city. (The Wall: Wednesday 3 October)

Twitter teams up with Nielsen for brand impact measurement - Twitter is to team up with Nielsen to measure brand impact on Twitter for the first time. (The Wall: Wednesday 3 October)

Mindshare to retain £550m Unilever Western Europe - Unilever is set to reappoint Mindshare to its £550 million media planning and buying account in Western Europe after an intensive nine-month review process. (Campaign: Thursday 4 October)

BrandMAX 2012: ‘Social is not a marketing play’ says Barclaycard digital director - Social media is "not a marketing play, it is a company play", which should be used across the business and not just as an acquisition tool, according to Ben Padley, global digital engagement director at Barclaycard. (Marketing: Thursday 4 October)

Virgin Media on hunt for consumer help around broadband campaigns - Virgin Media has initiated a search for a retained agency as it attempts to capitalise on a year of momentum-generating broadband campaigns. (PR Week: Thursday 4 October)

PRWeek unveils the Best Places to Work - Burson-Marsteller, Lansons Communications, Man Bites Dog and Boehringer Ingelheim have been crowned the PR industry's Best Places to Work, according to PRWeek's annual awards scheme. (PR Week: Thursday 4 October)

Our most tweeted stories last week

How some brands talk on Twitter >> Possibly the greatest conversation on Twitter ever - There have been some inspired examples of brands on Twitter and showing how they are willing to engage, try something a little different, and win plaudits for it. (The Wall: Saturday 29 September)

Facebook officially passes One Billion users – launches first video campaign Facebook passed one billion users and to celebrate launched its first brand video ad campaign(The Wall Thurdsday October 4.

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