Running through the 1970's, 80's and 90's the iconic glow was part of the memorable "central heating for kids" campaign.
WCRS has now reinvented it as a tool that gives kids the energy to tackle the challenges they face.
In the 30-second spot a young lad eats his Ready Brek and becomes ensconced in a red glow.
As he leaves the house he draws a glowing net with his finger that helps him scoop up his schoolbooks. Later on he creates a trampoline that helps him avoid defenders while he's playing football.
The return of the Ready Brek glow
Paul Goold, Weetabix
Re-launch the Ready brek brand using the ‘glow' to give it a role in the lives of today's mums and their kids.
Simon Wilcox at Loaded Dice