Ready Brek glow revived in WCRS ad campaign

LONDON - The Ready Brek glow is returning to TV screens, helping a young lad get through his day.

Running through the 1970's, 80's and 90's the iconic glow was part of the memorable "central heating for kids" campaign.

WCRS has now reinvented it as a tool that gives kids the energy to tackle the challenges they face.

In the 30-second spot a young lad eats his Ready Brek and becomes ensconced in a red glow.

As he leaves the house he draws a glowing net with his finger that helps him scoop up his schoolbooks. Later on he creates a trampoline that helps him avoid defenders while he's playing football.


The return of the Ready Brek glow
Paul Goold, Weetabix
Re-launch the Ready brek brand using the ‘glow' to give it a role in the lives of today's mums and their kids.
Creative agency
Simon Aldridge
Art director
Vince Chasteauneuf
Media agency
Walker Media
Media planner
Sam Hale
Production company
Barney Cokeliss
Simon Wilcox at Loaded Dice
Audio post-production

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