Style pundits Susannah Constantine and Trinny Woodall ship the first website from their women's portal, Ready2.com, on Thursday with the launch of Ready2shop.com.
The Read2shop site is designed as an easy-to-navigate department store where Constantine and Woodall provide advice on what looks good and what doesn't from both high street and designer stores.
All women will have to do is input their size, budget and physical characteristics and Ready2shop will display the dress. The site will also suggest to women how they might accessorise.
Each season the Ready2shop.com style team will review the hundreds of thousands of high street and designer labels on offer before selecting and testing out the 6,000 items to feature on the site.
Added to this is a selection of beauty products and gifts for women, men and children, which Constantine and Woodall hope will make it a valuable resource for women.
Constantine said: "The modern women has little or no time for shopping. If she has made an informed purchasing decision prior to entering the high street, sheπll be there for minutes as opposed to hours. Ready2shop is like going shopping with Trinny and myself. We understand when you feel your bum is huge one day, and okay the next, and the personalised database has been built with these fluctuating female insecurities in mind."