Real Media hones pan-Euro sales

Real Media has overhauled its sales structure to encourage advertisers to buy more pan-European online campaigns and sample ad tools that go beyond the banner.

Real Media has overhauled its sales structure to encourage

advertisers to buy more pan-European online campaigns and sample ad

tools that go beyond the banner.



UK managing director Tim Brown takes on the new role of general manager,

Europe, advertising. This puts him in charge of a ten-strong,

London-based team dedicated to upping Real Media’s European

presence.



The division will woo pan-regional clients and communicate with local

research and sales support teams in Real Media’s 28 European

offices.



David McMurtrie, the one-time director of international media at

MediaCom, is also stepping up a rung. He moves from his role as

operations and marketing director to fill the vacant managing director’s

position on 1 August.



McMurtrie, who will be responsible for 52 staff, has handled sales

strategy and marketed the company to clients and agencies since he came

on board last year.



Jonathan Bill, Real Media’s UK head of sales, has become the company’s

first commercial director. Bill will decide which sites the company

should represent.



He will also bring together the traffic, marketing, sales and media

services departments. The last division looks at new advertising tools

and platforms, such as digital television and e-mail, as well as

sponsorships and research.



Bill explained: ’Agencies are always interested in innovative ideas that

make them look good in front of their clients. We are trying to offer

something more than the straight sell. It’s up to us to keep ahead of

the times.’



He added: ’The sales team is large now and was taking up a considerable

amount of my time. I will still oversee sales but I am now free to do

more strategic stuff.’



Another senior salesman to move up is Richard Smith, who steps into

Bill’s shoes to run Real Media’s UK sales team of 16.



Smith joined the sales house in 1998 from Amra, where he sold space on

Trinity Newspaper’s North-west portfolio.



The 27-year-old began his Real Media career handling its regional

websites, such as The Scotsman, Belfast Telegraph and the This is ...

group of local sites. He then took on News International’s online

ventures, which include The Times, The Sun and Fired Up.



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