Real Media, the internet sales house, has been appointed by
Jamjar.com to handle its advertising and sponsorship sales.
Jamjar launched last week and is owned by insurance company Direct
The site provides 24-hour access to new- and second-hand cars as well as
offering rental deals, route plans, finance and insurance.
The site is being promoted through television, radio and press campaigns
and has a pounds 15 million ad budget.
MediaCom is handling Jamjar’s traditional media planning, while Outrider
is responsible for online planning and buying.
Toby Dawson, senior account manager, will head sales, assisted by
account executive Warren Peacock.
Before joining Real Media, Dawson worked in the advertising sales
department of Loot for three years, rising through the ranks to become
’Direct Line is investing heavily in marketing the site and Jamjar will
quickly become a clear market leader,’ asserted Jonathan Bill, Real
Media’s head of sales.
The site boasts it can acquire any make of any car. It also claims it
can sell the UK’s most popular cars at up to 30 per cent less than the
manufacturer’s price - even cheaper than prices on the Continent.
Real Media is part of an international group of internet sales houses.
It has 28 offices in 17 countries.
The UK office houses 50 employees, 14 of whom work in sales. Four others
work for Brian White, media services director, with the remit of
attracting new business.
In the UK, Real Media represents online sales for The Times, NTL, Cable
& Wireless and eTrade.
The sales house is currently on the hunt for a sales person to sell on
the WAP platform.