Real Media scoops JamJar task

Real Media, the internet sales house, has been appointed by Jamjar.com to handle its advertising and sponsorship sales.

Real Media, the internet sales house, has been appointed by

Jamjar.com to handle its advertising and sponsorship sales.



Jamjar launched last week and is owned by insurance company Direct

Line.



The site provides 24-hour access to new- and second-hand cars as well as

offering rental deals, route plans, finance and insurance.



The site is being promoted through television, radio and press campaigns

and has a pounds 15 million ad budget.



MediaCom is handling Jamjar’s traditional media planning, while Outrider

is responsible for online planning and buying.



Toby Dawson, senior account manager, will head sales, assisted by

account executive Warren Peacock.



Before joining Real Media, Dawson worked in the advertising sales

department of Loot for three years, rising through the ranks to become

account manager.



’Direct Line is investing heavily in marketing the site and Jamjar will

quickly become a clear market leader,’ asserted Jonathan Bill, Real

Media’s head of sales.



The site boasts it can acquire any make of any car. It also claims it

can sell the UK’s most popular cars at up to 30 per cent less than the

manufacturer’s price - even cheaper than prices on the Continent.



Real Media is part of an international group of internet sales houses.

It has 28 offices in 17 countries.



The UK office houses 50 employees, 14 of whom work in sales. Four others

work for Brian White, media services director, with the remit of

attracting new business.



In the UK, Real Media represents online sales for The Times, NTL, Cable

& Wireless and eTrade.



The sales house is currently on the hunt for a sales person to sell on

the WAP platform.



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