The UK staff of online sales house Real Media are set to become the
latest web specialists to benefit from their parent company’s stock
New York-based Real Media is planning an initial public offering of up
to dollars 75 million of its common stock. Credit Suisse First Boston
and Lazard Freres & Co will manage the deal.
Real Media recently doubled the size of its UK staff amid industry
speculation that it would float (Media Business, 31 January). It is
thought that a number of senior staff hold equity in the company and
will gain windfalls from the IPO.
However, a spokesperson said nobody at the company could comment now
preliminary registration had been filed with the US Securities and
At the same time, Real Media is expected to acquire its European
affiliates from PubliGroupe, its largest stockholder, enabling the US
headquarters to manage a worldwide network. It has offices in 16
countries across the Americas, Europe and Asia.