Real People set for launch with £6m promotional push

LONDON - ACP-NatMag is backing the launch of its weekly women's magazine Real People with a £6m promotional campaign.

The title, which launches today (January 12), is targeting a broad audience with real-life stories, diets, puzzles as well as money-off vouchers.

The supporting ad campaign includes TV, press and outdoor work using the strapline 'There's a time and a place to share your story'. The TV campaign breaks today and will run for 13 weeks.

Clemmow Hornby Inge has created the work, with media planning and buying through Initiative.

Real People has an initial print run of 1m copies and ACP-NatMag has promised advertisers it will achieve sales of at least 300,000.

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