And in the real world.. Cadbury, Tesco, Phorm, airlines and more

LONDON - Today's round-up of the biggest business stories.

The World...latest business news
The World...latest business news

Cadbury has approached the Takeover Panel to ask Kraft to ‘put up or shut up’ on its £10.2 billion offer.
Source: Financial Times

Airlines are pledging to cut carbon dioxide emissions by half by 2050 in a move that will result in higher airfares.
Source: Guardian

Tesco has promised to clarify labelling on meat products to allow customers to see where the products have come from.
Source: Daily Telegraph

A Tesco boss has predicted that the market will be flat at best at Christmas for retailers.
Source: The Telegraph

Phorm, the online behavioural targeting company, has cut its losses by 40 per cent and predicts a strong future in its home market.
Source: Independent