And in the real world.. Diageo, ITV, Spotify, Tennent's and more

LONDON - Today's round up of the biggest business stories.

The World...latest business news
The World...latest business news

C&C, the Magners brewer, has bought Tennent’s in a £180 million deal.
Source: Times

Apple has approved Spotify’s request to sell access to music on the iPhone.
Source: Financial Times

Tony Ball, the former chief executive of BSkyB, has become an unlikely frontrunner for the chief executive’s job at ITV.
Source: Times

Diageo reported flat 2009 profits and cut its 2010 profit outlook.
Source: Financial Times

National Express shareholders said they would not back a revised all-cash takeover offer from the company’s largest investor.
Source: Financial Times

Microsoft has cut its price of its top-end Xbox 360 to counter a similar move by Sony.
Source: Financial Times