And in the real world....Coca-Cola, Lloyds, Shed Media, Irn Bru, Tizer, Gordon Brown

London - Today's round-up of the biggest business stories

The World...latest business news
The World...latest business news

Coca-Cola, the world's largest soft drinks company, says it is "ramping up" efforts to stress the importance of a healthy lifestyle in combating obesity, in response to a growing push by health advocates for a federal tax on sugared drinks and sodas.
Source: The Financial Times

Europe's competition chief gave her strongest signal yet that Lloyds Banking Group may have to be broken up
Source: The Daily Mail

Shed Media has signed a product placement deal for the US edition of its genealogy programme Who Do You Think You Are? , which it hopes will help persuade the UK government to allow similar advertising.
Source: The Financial Times

AG Barr, the producer of Irn Bru and Tizer, exceeded expectations with a strong advance in interim sales and profits fuelled in part by the relatively clement British summer.
Source: The Financial Times

Banking executives will be disqualified from holding directorships if regulators believe they have overpaid themselves and their employees, Gordon Brown declared yesterday.
Source: The Times