And in the real world....Saatchi & Saatchi, Unilever, Cadbury, Bank of England, Barack Obama, GM and Vauxhall

Today's round-up of the best business stories

World news....round-up
World news....round-up

A backstreet area of Fitz-rovia in London's West End is set to be transformed into a bijou retail destination under plans from one of the largest landlords in the area.
Source: The Financial Times

Unilever unveiled better- than-expected results after cutting prices to draw cost-conscious shoppers but ruled out making a competing takeover bid for Cadbury.
Source: The Daily Telegraph

The Bank of England will pump another £25bn into the economy, which remained mired in recession in the third quarter, in what was described as "one last heave" to propel growth.
Source: The Financial Times

Barack Obama has stepped into the row about the future of Vauxhall and Opel as anger about General Motors' decision to keep its European operations threatens to harm transatlantic relationships.
Source: The Daily Telegraph