Real.com awards DoubleClick global ad sales contract

DoubleClick has landed the global sales contract for Real.com, the 12th most visited website in Europe.

DoubleClick has landed the global sales contract for Real.com, the

12th most visited website in Europe.



DoubleClick’s global sales force will offer banner advertising,

sponsorship and e-commerce solutions across the Real.com network.



The brief covers Austria, France, Germany, Italy, the Netherlands,

Spain, Sweden, Switzerland, the Far East and South America.



The Real.com network of sites covers 16 counties outside the US.



The sites are operated by RealNetworks and enable owners of personal

computers to send and receive audio, video and other multimedia services

through the web.



US-based RealNetworks, which previously handled sales inhouse, was

already using DoubleClick’s ad serving system Dart.



Eric Stein, DoubleClick UK’s managing director, commented: ’RealNetworks

is a huge partner - this is a very important deal for us.’



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