Rebranded Gay Times to run fashion pages

Gay Times is to publish its first monthly style and grooming section from this month in a bid to attract fashion advertisers.

The move is part of an overhaul of the magazine that will see it rebranded as simply GT with toned-down covers.
Joseph Galliano, the magazine’s editor, said the changes reflected the changing aspirations of readers and would enable Gay Times to compete with other men’s magazines for fashion ads. “We’ve never exploited fashion to the extent that we could have done and we want to build on this commercially,” he said.
The back of the magazine will also feature a monthly real-life section, including columns by an agony aunt and a life coach as well as first-person experiences.
Galliano said the switch to the GT name aimed to make readers more comfortable about buying and reading the magazine. He added that cover images would be more varied, with fewer images of “men in pants”.
The new-look magazine is on sale next week.

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