Reckitt Benckiser in £800m media pitch

LONDON - Reckitt Benckiser is reviewing its £800 million global media planning and buying arrangements.

Reckitt media review
Reckitt media review

The FMCG giant, whose brands include Vanish, Veet, Clearasil and Dettol, is reviewing its relationships with media agencies currently on its global roster, including OMD, which handles the £90 million UK business, MPG and ZenithOptimedia.

The company will enter into discussions with the roster agencies as part of the first stage of the process.

It is understood the review could open up to other agencies outside the global roster after these preliminary discussions.

Last year, Reckitt Benckiser increased its media spend by 26 per cent to £800 million and grew its revenues by 25 per cent to £6.6 billion.

In April it reported a 35 per cent rise in profits for the first quarter of the year, defying market expectations.

Ian Hutchinson, the worldwide media director at Reckitt Benckiser, said: "We are always exploring with our partners better ways to support our brands in the global arena for the future."