Reckitt Benckiser fires WCRS

LONDON - Following a pan-European advertising agency review, Reckitt Benckiser is streamlining its roster with a decision to run with two agencies in the UK.

After a four-year partnership, Reckitt Benckiser will part with WCRS, which has worked on the Vanish brand. The account will move to Roose & Partners, adding to its existing portfolio of the Finish and Calgon brands on which it has worked since 1995.

McCann-Erickson will continue to work on Haze, Harpic, Immac and Dettol.

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