Reckitt Benckiser reviews Finish, Air Wick and Clearasil ad accounts

Reckitt Benckiser, the global consumer goods company, is reviewing the creative advertising arrangements for three of its biggest brands, Finish, Air Wick and Clearasil.

Reckitt Benckiser:  reviews creative ad arrangements for three of its power brands
Reckitt Benckiser: reviews creative ad arrangements for three of its power brands

Havas Worldwide is the incumbent on the dishwasher cleaner Finish, the air freshener brand Air Wick and the skin care range Clearasil, all of which Reckitt Benckiser terms "power brands".

The agency will be part of the pitch process, Reckitt Benckiser confirmed.

The review could result in the appointment of new creative agencies for the brands in addition to Havas Worldwide.

RB said in a statement: "RB continues to enjoy its successful relationship with Havas WW who will continue as the global creative agency for the other 14 power brands they currently support."

"Given the ambitions for these particular brands RB wants to explore new sources of creativity including potentially additional creative partners and has therefore decided to conduct a creative review."

David Wethey at Agency Assessments International is managing the review process.

Havas will continue to work on the other 14 Reckitt Benckiser brands it handles, including Durex.

This summer, Reckitt Benckiser announced a global review of media planning and buying for all of its brands, the review is still ongoing and involves the incumbents Zenith Media and Havas Media.


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