Reckitt "Vanishing point" by Havas London

Reckitt is promoting its Vanish brand with a new "Clothes live longer with Vanish" positioning and campaign.

A TV and online film created by Havas London, directed by Sam Bennetts and produced by Geoff Stickler at Unit9, pushes the household cleaning product's sustainability credentials.

The ad highlights that many people wear their clothes as few as 10 times before throwing them away – which could be prevented if they used Vanish.

Media was handled by Zenith.


Chief marketing and digital officer, hygiene
Category manager, Vanish
Senior brand manager, Vanish
Creative agency
Reckitt global executive creative director and creative partner
Creative directors
Managing partner
Business director
Senior account director
Account director
Group strategy director
Assistant producer
Programme director
Programme producer
Media agency
Production company
Head of design
Post-production company
Sound designer
Audio post-production

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