- A record number of more than four million page impressions have been recorded for the UK classified ad site, Loot.
An ABC//electronic audit of Loot's site, located at www.loot.com, for July recorded 4,242,934 page impressions with an average of 136, 869 per day.
The July audit shows a rise of 69 per cent on the site's first audited figures, issued for February. This recorded 2,496,457 page impressions with an average 80,531 daily.
Graham Tolhurst managing director of Loot London, said: "Loot is officially the UK classifieds site with the most traffic. Crucial to this has been the extension of our core service to the web it is absolutely and genuinely free to place a private ad with Loot, and it always will be."