Flextech has signalled that it wants to expand its television
interests by acquiring new channels and has not ruled out a bid for Live
TV. The news came as Flextech announced a fall in pre-tax losses from
pounds 6.2 million to pounds 5.1 million in 1998. The company also said
it intends to invest pounds 20 million this year in interactive services
on TV and the internet.
The German publisher, Axel Springer, which last year was in acquisition
talks with Mirror Group, has begun its long-expected move into the UK
with the announcement that it is to set up a television and publishing
operation in London. It has established a new company, Axel Springer
International, that will focus on expanding its parent’s print
operations globally, while its sister TV company will co-ordinate global
television marketing and production. It is not thought Springer is
interested in re-entering the bidding for Mirror Group.
Computeractive is going back on TV this month with a new ad campaign to
promote its current issue, with media planned and bought by MediaCom
TMB. The campaign will be backed up with two free internet booklets in
the next two issues of the magazine. Computeractive’s latest ABC is
Virgin Radio has launched a promotion to encourage health clubs and
leisure centres to tune into the station. The promotion - planned and
created jointly by Virgin’s head of strategic marketing, Louise Webb,
and QJ Media - will run in more than 200 health clubs and leisure
centres and combine poster panels with postcards and a mailing to health
club managers. Incentives include competitions to win tickets to see TFI
Capital Interactive, part of Capital Radio, has signed an exclusive
agreement for Capital FM, Capital Gold and Xfm with NewRadioWorld, an
internet site which brings together radio stations across the world.
Capital is the first European station to join.
Amanda Platell, the former editor of the Sunday Express, has been
recruited by William Hague as the Conservative Party’s new head of news
and media. Platell left the Express in January after the paper ran a
story about Peter Mandelson’s friendship with a Brazilian student.
A list of publishers, radio and TV operators and programme makers have
committed to the second stage of applying to be programme suppliers when
Digital One, the national commercial digital radio multiplex, starts
broadcasting later in the year. More than 30 companies - whose
identities remain secret - have gone into the second stage of tendering
to run one or more of the three digital-only channels which are due to
launch at the end of this year.
Management Today, the monthly Haymarket title for senior managers, has
been given a pounds 1 million facelift. New features include a column by
Haymarket’s chairman, Michael Heseltine, and a cast of contributors
including the Governor of the Bank of England, Eddie George, Microsoft’s
Bill Gates, Peter York and Jeremy Bullmore.
Classic FM has launched afternoon solus advertising spots within news
breaks, offering premium positioning and a clutter-free environment.
Apple is the first advertiser to use the Classic News Spots in a
campaign, planned and bought by Manning Gottlieb Media, breaking this
The pan-European online sales operation, Ad Pepper Media, has added a
French office to its 11-strong network. The operation in France is to be
headed by Beatrice Berger, the former managing director at 24/7 Media
France. The company has also appointed Nicolas Mignot, former sales
executive at 24/7 Media France, as sales director.