Caspian, the sports, leisure and media group, has launched an
interactive TV soccer service for Leeds United, in conjunction with the
video-on-demand company, Videonet. It will enable subscribers to
participate in widespread promotional and incentive programmes.
The Independent Television Commission has amended its Code of
Advertising Standards and Practice to permit bingo advertising on
television. These amendments were approved by the Commission following a
recent change in Government legislation.
IPC Magazines has appointed Sean Singleton publisher of its five soccer
titles - Shoot, 90 Minutes, Goal, Soccerstars and World Soccer. He is
circulation manager of the IPC Specialist Group.
Weekly radio audience tracking data for London shows a marked increase
in listeners tuning in to LBC 1152 and News Direct 97.3, according to
research through Hallett Arendt. The research suggests the increase is
being driven by coverage of the election campaign.
Dennis Publishing is backing the revamp of its car weekly, Auto Express,
with a brand-building campaign on national 96-sheet posters through
River Advertising. The push is built round the slogan, ’car news travels
fast in Auto Express’. Media planning and buying is by Booth Lockett
The Radio Authority has confirmed the timetable for digital commercial
radio, stating that the first licences will be advertised next spring.
The national commercial radio multiplex licence and the first batch of
local licences will be advertised adjacently to bring as many digital
services on air as possible at the same time.
Tizer, the soft drinks brand, is to be the latest sponsor of ITV’s Chart
Show series. The pounds 500,000 on-screen sponsorship deal has been
negotiated by Media Solutions and Laser Sales on behalf of Tizer’s
manufacturer, Barr Soft Drinks. The deal will tie in with a summer
on-pack promotion that will invite viewers to appear in the show’s
The Website for Trouble, the youth cable and satellite channel, has won
this year’s Cable and Satellite Award in the inaugural Most Original
Website category. The site was launched in February this year and has
been attracting more than 20,000 hits a day.
The Big Breakfast has appointed its first marketing director. Anita
Hamilton will spearhead marketing initiatives with a specific brief to
exploit the brand.
The motorcycle manufacturer, Suzuki, and the sports giant, Fila, have
signed an agreement with MTV Europe to become on-air sponsors of the MTV
series, Top 100 Countdown Weekends. Both clients will support their
sponsorship with on-air ad campaigns throughout the year, with trailers
A five-year deal signed between Scottish Television and Glasgow Rangers
is likely to pave the way for pay-per-view TV for sporting events. STV,
in the first deal of its kind, will produce special programmes for fans,
such as behind-the-scenes footage, which will be broadcast at games and
on Sky Scottish. A magazine is also planned. It will be launched on 5
May, in time for Rangers’ home game against Motherwell.
The Belfast Telegraph opens a new London sales operation on 12 May,
which will be headed by the national account manager, Andrew Harding,
who recently joined from Amra where he was an associate director.
Viewing figures show that the satellite channel, Challenge TV, is
proving more successful than its forerunner, the Family Channel. The
channel is reaching 1.1 per cent of housewives. Adult share reached 1
per cent for the first time in March. There has been a shift upmarket,
with a swing to ABC1s of 7 per cent year on year, beating TNT, the Movie
Channel and the Sci-Fi Channel.