MTV Europe has launched a dedicated advertising window targeted at
viewers in France, Belgium and French-speaking Switzerland. The window
enables advertisers to target a youth audience of 16- to 34-year-olds in
these markets by reserving two minutes of advertising per hour.
Boomerang Media, which operates the only in-cinema postcard distribution
service in the UK, is launching a new postcard network in universities
around Britain. The network will offer advertisers additional scope for
targeting 18- to 24-year-olds. It will be
operating nationwide by May.
The Independent Television Commission has received two applications to
provide the additional service on all the available capacity on the
Channel 5 signal. BSkyB and Channel 5 have joined forces to form Sky
Five Text, which is bidding for the licence, while Teletext Holdings
submitted the second bid.
The outdoor conference, Street Talk 1997, has been scheduled for 18-19
September in Madrid. The event, which is expected to attract delegates
from the UK and the rest of Europe, is being organised by the conference
According to new research from CIA MediaLab, 45 per cent of motor racing
fans aged 15-34 believe that the quality of Grand Prix coverage will
decline now it is being broadcast by ITV. Only 10 per cent think the
quality will improve.
The Audit Bureau of Circulations’ proposals for auditing the Internet
were given an industry thumbs-up at a seminar hosted by TSMSi, the
new-media sales house, last week. Delegates concluded that the ABC’s
proposal, whereby page impressions form the core currency for planning
and buying Internet advertising, was the best step towards establishing
an industry currency.
The GWR Group’s chief executive, Ralph Bernard, has called on the
Government to help fund the commercial development of digital audio
broadcasting by asking for the cost of DAB to be considered when setting
Bernard was speaking at the FT New Media and Broadcasting conference
The latest results from the International Air Travel Survey (IATS Europe
7) reveal that CNN International remains the most popular news medium
among respondents. CNNI’s weekly reach increased by 12 per cent to 88
per cent. In a week, 38.7 per cent of international air travellers
watched CNNI compared with 20.6 per cent watching BBC World, 20.1 per
cent Eurosport, 11.2 per cent NBC, 10.9 per cent Euronews and 1.5 per
Suzanne Wilkinson, the former sales and marketing director of Topps, is
launching a sales and marketing independent, Magnet Media, with the
backing of the independent sponsorship company, MGA. Magnet has already
secured the contract to represent Nationwide Review, a football magazine
backed by the Nationwide building society and the Football League.
Future Publishing is launching Cult TV in June, a magazine that will
take Future’s portfolio of entertainment titles to five. The monthly
magazine is aimed at young TV-addicted males aged 18 to 35 and will be
priced at pounds 2.75.
Capital Radio is extending its multimedia programme with the launch of
the 1548 AM Capital Gold Website. Like the 95.8 Capital FM site, it will
deliver news, views, sport and gossip along with Capital Gold music in