FOR THE RECORD

MTV Europe has launched a dedicated advertising window targeted at viewers in France, Belgium and French-speaking Switzerland. The window enables advertisers to target a youth audience of 16- to 34-year-olds in these markets by reserving two minutes of advertising per hour.

MTV Europe has launched a dedicated advertising window targeted at

viewers in France, Belgium and French-speaking Switzerland. The window

enables advertisers to target a youth audience of 16- to 34-year-olds in

these markets by reserving two minutes of advertising per hour.



Boomerang Media, which operates the only in-cinema postcard distribution

service in the UK, is launching a new postcard network in universities

around Britain. The network will offer advertisers additional scope for

targeting 18- to 24-year-olds. It will be



operating nationwide by May.



The Independent Television Commission has received two applications to

provide the additional service on all the available capacity on the

Channel 5 signal. BSkyB and Channel 5 have joined forces to form Sky

Five Text, which is bidding for the licence, while Teletext Holdings

submitted the second bid.



The outdoor conference, Street Talk 1997, has been scheduled for 18-19

September in Madrid. The event, which is expected to attract delegates

from the UK and the rest of Europe, is being organised by the conference

company, WCT.



According to new research from CIA MediaLab, 45 per cent of motor racing

fans aged 15-34 believe that the quality of Grand Prix coverage will

decline now it is being broadcast by ITV. Only 10 per cent think the

quality will improve.



The Audit Bureau of Circulations’ proposals for auditing the Internet

were given an industry thumbs-up at a seminar hosted by TSMSi, the

new-media sales house, last week. Delegates concluded that the ABC’s

proposal, whereby page impressions form the core currency for planning

and buying Internet advertising, was the best step towards establishing

an industry currency.



The GWR Group’s chief executive, Ralph Bernard, has called on the

Government to help fund the commercial development of digital audio

broadcasting by asking for the cost of DAB to be considered when setting

licence fees.



Bernard was speaking at the FT New Media and Broadcasting conference

last week.



The latest results from the International Air Travel Survey (IATS Europe

7) reveal that CNN International remains the most popular news medium

among respondents. CNNI’s weekly reach increased by 12 per cent to 88

per cent. In a week, 38.7 per cent of international air travellers

watched CNNI compared with 20.6 per cent watching BBC World, 20.1 per

cent Eurosport, 11.2 per cent NBC, 10.9 per cent Euronews and 1.5 per

cent EBN.



Suzanne Wilkinson, the former sales and marketing director of Topps, is

launching a sales and marketing independent, Magnet Media, with the

backing of the independent sponsorship company, MGA. Magnet has already

secured the contract to represent Nationwide Review, a football magazine

backed by the Nationwide building society and the Football League.



Future Publishing is launching Cult TV in June, a magazine that will

take Future’s portfolio of entertainment titles to five. The monthly

magazine is aimed at young TV-addicted males aged 18 to 35 and will be

priced at pounds 2.75.



Capital Radio is extending its multimedia programme with the launch of

the 1548 AM Capital Gold Website. Like the 95.8 Capital FM site, it will

deliver news, views, sport and gossip along with Capital Gold music in

stereo.



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