The IPC magazine, Loaded, is celebrating its 50th issue by giving
away pounds 50 notes which will be hidden in selected copies. The
magazine will have a cut-out cover and include a flyer entitling readers
to a free pint of Worthington’s beer, a Virgin voucher for pounds 50 off
selected items and a Cadbury Fuse chocolate bar. The issue will also
feature Loaded’s first range of branded goods, such as an ’office pest’
T-shirt, ashtrays, lighters and greetings cards.
The Independent Television Commission has launched a Website. The site,
www.itc.org.uk, is designed to provide easy access to ITC material,
including details of ITC licensees, advertising and sponsorship rules
and information on digital TV.
Dennis Publishing sold six of its computer titles to Reed Business
Information last week for an undisclosed sum. The titles bought include
the VAR, Microscope, Network Reseller, Business & Technology, Channel
Moves and Computer Trade Shopper. Staff are expected to move to Reed’s
offices in Surrey before the summer. Alistair Ramsay, managing director
of Dennis, said: ’We have taken a strategic view to sell these titles in
order to focus on newstrade titles.’
The Modern Review, which was relaunched last year, has been suspended
until further notice. The magazine is understood to be looking for more
ITV has appointed Andrew Chowns as project director for ITV 2, the
digital service which launches at the end of the year. Chowns, who will
work with Brian Barwick, ITV 2’s director of programmes, is controller
of legal and business affairs at the ITV Network Centre and will still
retain overall responsibility for the department.
Teletext is creating a client development unit as part of its
preparations for digital broadcasting and expanding its Internet
activities. Teletext clients will have the opportunity to advertise
across Teletext’s three platforms, which include ITV and Channel 4,
digital Teletext and Teletext on the Web.
Dairylea Lunchables is to sponsor Scooby Doo on both the Cartoon Network
and ITV. The sponsorship deal, co-ordinated by Zenith Media, claims to
be the first to straddle two channels and runs between April and
Zenith Media in the US has created the role of executive vice-president,
director of business development, with the appointment of Michael
He joins from the US West Coast-based operation of Parade magazine,
which he headed. McDevitt will report directly to Zenith’s US chief
executive, Rich Hamilton.
Colin Tough, editor-in-chief of IPC Magazines’ new media, has been
promoted to new-media publishing director. IPC’s new-media activities
range from CD-Roms to developing electronic programme guides for digital
TV and magazine Internet sites.
Benckiser’s Finish brand is to sponsor the Livetime segment on Granada
Breeze, the new-look cable and satellite channel from Granada Sky
Broadcasting. Negotiated by BMP Optimum, the deal is accompanied by
Benckiser’s renewed sponsorship of Cook’s Garden, the Rosemary Conley
Cookbook and Great British Food from the GSB stable.
Conde Nast Traveller has appointed Kate Lowe as advertisement director,
reporting directly to the magazine’s publishing director, Debbie
Lowe was previously ad director for Vogue.
As part of preparations to launch digital television, Scottish Media
group, which runs STV and Grampian TV as well as a number of newspapers,
has announced it is to cut 71 jobs from across a number of departments.