The BBC is creating a visitors’ centre at Broadcasting House which
will include an interactive exhibition that shows how programmes are
made. The attraction will open on 29 October to coincide with the BBC’s
75th anniversary celebrations.
British Airways has postponed its mainstream advertising for the
duration of strike action by staff. Instead, press and radio ads will
aim to keep customers informed about which services are still in
City FM in Liverpool and Forth Radio may be taken to court by Creation
Records for leaking Oasis’s new single, D’You Know What I Mean?.
Representatives from each station have allegedly confessed to secretly
recording the song when it was played to them by Creation’s promotion
Attic Futura’s teen magazine, Sugar, has joined up with Polygram TV to
launch a new double album, Sugar Hits. The CD, which will be available
in record stores throughout the UK, costs pounds 15.99 and is the first
brand extension of its kind for Sugar. A national TV campaign is
supporting the launch.
The Economist has appointed its first publisher to sharpen its focus and
centralise decision-making. David Hanger (left), worldwide ad director
of the Economist and director of group developments and specialist
magazines, has taken the role.
The Chancellor of the Exchequer, Gordon Brown, promised not to extend
VAT to newspaper cover prices in his Budget speech last week. The issue
has been the subject of extensive lobbying from the newspaper industry
in recent years.
Cadbury’s has signed up as the first advertiser on a new outdoor medium
which is being placed in newsagents and CTNs. StoreSite is being rolled
out this month in newsagents around the country and has secured a deal
with Cadbury’s poster buyer, Outdoor Connection.
The International Air Transport Association has opened up advertising
spaces on its tickets and ticket wallets. Around 20 million tickets and
five million wallets are issued in the UK each year and the IATA is
hoping to attract high street retailers who are targeting travellers as
well as major brand advertisers through the new medium.
Future Publishing is launching a new monthly consumer magazine, Cult TV,
on 23 July which will run news and features on popular television
programmes. The magazine will cost pounds 2.75.
Brass Tacks Publishing Portfolio is launching a rugby magazine in
October called Running Rugby. The magazine is the first publication
dedicated to the business of running a rugby union football club.
Maiden Outdoor has acquired the M&M poster contractor which owns 200
48-sheet panels in the Granada region. The purchase follows a leasing
deal which the two companies have had in place for the past two years
and brings Maiden’s panels in Granada to 2,070 48-sheet equivalents.
BARB, the TV audience measurement system, has improved the procedures
for measuring the 16-24 age group. The improvements compensate for
imbalances on the BARB panel in, for example, the number of householders
falling into this age group.
Rupert Murdoch has told the City that shares in BSkyB, the satellite
company in which Murdoch’s News Corporation has a 40 per cent stake, are
overvalued. BSkyB shares have fallen from pounds 7 to 444p over the past
few weeks. The statement comes as Murdoch is expected to take closer
control of BSkyB as its chief executive, Sam Chisholm, prepares to leave
at the end of this year.