The Independent Television Commission has announced that Channel 4
is to pay pounds 87.1 million to the Channel 3 licensees under the
statutory arrangements that are laid down in the Broadcasting Act. The
payment is set to be phased out after pressure from Channel 4.
The Radio Authority has published a consultative document setting out
the issues surrounding the possible use of 225 kHz as a fourth
independent national radio service (INR4). The authority is inviting all
interested parties to submit their views.
The Big Issue has increased its readership by 15 per cent in the past
six monhs. Latest figures from the National Readership Survey for the
period July to December 1996 show the Big Issue now has 950,000 readers
throughout the UK.
Many major advertisers have achieved campaign success through the
outdoor medium, according to the latest research booklets published by
Maiden Outdoor. BT, Nike, Nissan, Mercedes, Kit Kat and Lloyds Bank are
among the advertisers who have achieved quantifiable success using
Parker Knoll Furniture is returning to television after an absence of 20
years with a national campaign breaking this week through the Media
Centre Manchester and the Symington Company. The campaign will run for
three weeks on Channel 4 and ITV.
James McLeod has consolidated his presidency of the International
Advertisers Association’s UK chapter by appointing David McMurtrie, the
international media director of MediaCom, as vice-president and Beverley
Stott Macmillan, the advertising director for UK/Africa of the
International Herald Tribune, to public relations director.
Cable and Wireless, the telecoms and cable TV operator, is in
discussions with AT&T and Sprint, two US telecoms companies, with a view
to forming a new pounds 20 billion international alliance.
Total Media has been appointed by the games publisher, GT Interactive
Software, to its pounds 1 million account. The first task will be the
pounds 400,000 campaign to launch the PC game, Quake, in the UK. It is
the first time that GTIS has used a media agency in the UK. Previously
it booked direct.
Amra has been appointed to handle the national display and advertising
business for the Irish Sunday Tribune throughout the UK from 1
Midland Independent Newspapers has acquired the Hinckley Times, a weekly
paid-for newspaper that has been publishing since 1889. The deal is
designed to strengthen further MIN’s position in the Midlands.
New PHD slipped off our media-only new-business league last week. The
agency should have appeared with its pounds 8 million win for
Sainsbury’s Bank. The agency has also won the media account for the new
Flextech/BBC channels, though spend figures have yet to be
Geraldine Aitken, the commercial director of the Western Mail and Echo,
is moving to Belfast to take up the post of commercial director of
Mirror Group Newspapers in Northern Ireland. A successor will be
appointed at the Mail within the next few months.
Carling Black Label is to sponsor Carlton Television’s new sports show,
Do I Not Like That, which will run for 13 weeks in the Carlton and
Central regions from this week. Carling is currently the sponsor of
football’s Premier League.
Mercury Asset Management, the fund management company that was
instrumental in levering Granada’s takeover of LWT, is said to be eyeing
Yorkshire Tyne Tees Television. The reports come amid rumours that MAM
has begun buying up a number of YTT shares.