Channel 4 is expanding the number of its electronic information
displays at mainline railway stations. The displays were launched last
year in a deal with Maiden AdRail, the railside outdoor advertising
concession held by Maiden Outdoor. The deal brings Manchester Piccadilly
and London Euston into the network, taking the total number of stations
Sky Television has secured the rights to rugby union’s European Cup for
five years. Sky now has the most extensive live rugby coverage of any UK
20/20 Media has struck an alliance with Fleishman Hillard, the PR
20/20, headed by managing director, Mark Patterson, will act as a
strategic planning partner, providing a range of media services
including research, media targeting, ideas generation and media
implementation both for new-business prospects and existing clients.
The London radio stations, News Direct 97.3FM and LBC 1152AM, are
launching themed advertising packages around their general election
coverage. They feature guaranteed airtime scheduling, 90-second ad
breaks and the chance to run tactical airtime with no extras.
Gruner and Jahr’s Best magazine is linking with Wella to offer readers a
free application of Color Touch when they buy a cut and finish from one
of more than 4,000 participating salons. The promotion will be backed by
a national TV campaign including slots in Coronation Street and The
Bill. The April issue is on sale this week.
The Daily Telegraph has been voted National Newspaper of the Year at the
1997 British Press Awards. The judges described it as being ’a
consistently good read. Its overall news coverage is unrivalled and its
sports reports continue to be the best in diversity and content’. The
Telegraph Group’s managing director, Jeremy Deedes, welcomed the award:
’This prize is the icing on an already well-adorned cake.’
British Sky Broadcasting Group and the Kirch Gruppe have proposed to
terminate their heads of agreement for the establishment of the DF1 pay
television platform in Germany because of a failure to resolve a number
of key issues.
Havas Advertising has unveiled its strongest figures since 1992. Gross
income rose 9.1 per cent and profits were up 26 per cent year on
The net income of FF192.2 million represented growth of 12.6 per
This has been achieved despite costs incurred to start up new agencies,
particularly in South America.
The GWR Group is selling KLFM, its radio station, which covers the
King’s Lynn area, as part of its planned disposal programme following
the acquisition of Classic FM. Dawe Media is buying KLFM for pounds
Three of the largest cable operators have joined forces to choose the US
electronics giant, General Instrument Corporation, as their supplier of
set-top boxes in preparation for the launch of digital terrestrial
television. The move brings together Telewest Communications, Bell
Cablemedia and Nynex Cable-Comms.
AOL, the online service, has appointed media agency, Mansfield Lang
Direct Media, to handle its media planning and buying, estimated at
pounds 1 million-plus.
The Evening Standard has appointed its deputy advertising director,
Sally Smith, advertising director (classified). Smith is promoted to the
board level position, reporting to the managing director, Ian Pay, after
ten years with the Standard’s classified team.
Sales of the Independent on Sunday rose 3.38 per cent, hitting 282,149,
an increase of an extra 10,000 copies, according to February ABC
The Independent recorded a smaller rise, moving up to 257,717, an
increase of 1.53 per cent, or about 4,000 copies.