FOR THE RECORD

The Cartoon Network is to launch a comic, published by Burghley Publishing, on 27 August. The comic, which will have a print run of 150,000, will mainly feature characters appearing on the network and will target children aged between eight and ten years old. Burghley already publishes a series of comic and magazine titles in Britain and Ireland for Warner, including Bugs Bunny and Tom & Jerry.

The Cartoon Network is to launch a comic, published by Burghley

Publishing, on 27 August. The comic, which will have a print run of

150,000, will mainly feature characters appearing on the network and

will target children aged between eight and ten years old. Burghley

already publishes a series of comic and magazine titles in Britain and

Ireland for Warner, including Bugs Bunny and Tom & Jerry.



The National Magazine Company is to increase the frequency of its

parenting title, M, next year. The glossy lifestyle magazine, which is

aimed at parents of children aged one to ten, will put out its second

issue next Monday and has planned a Christmas issue for November.



Max Factor is to sponsor Virgin Radio’s weekday evening cinema feature,

the Big Screen, The show is broadcast at 5.45pm and includes film

reviews, news and interviews. The sponsorship package will include Max

Factor’s branding at the beginning and end of each show.



The ambient media specialist, Media Initiatives, has picked up the

pounds 300,000 brief to develop and sell media and promotional

opportunities targeting Eurostar travellers at the service’s Waterloo

terminal. The portfolio includes a 70x14-feet poster - double the size

of a 96-sheet - above the Eurostar concourse, which BT’s Business

Chargecard has booked until mid-October. Media Initiatives also has the

brief to sell advertising space inside the trains and is working on a

range of ambient media sites.



More Group has landed the 20-year contract to provide 1,000 newspaper

dispensers in downtown San Francisco. The majority will carry urban

panels and most of those will be backlit. More beat competition from

TDI, JC Decaux and Wall Verkehrsanlagen.



Manhattan Transit Authority is looking for a poster contractor to

construct and sell a range of 4x2-feet landscape poster sites. Bids must

be in by the end of August. The deal is not connected with the recently

dismantled New York street furniture contract.



Reed Business Information has drafted in Richard Thiele, managing

director Europe for Penton Publications’ Air Transport World and

Industry Week, to be advertising sales director of Reed Aerospace,

publisher of Airline Business and Flight International. He replaces Ian

Burrows, who has moved over to publish Reed’s retail titles.



Ian Katz, the Guardian’s internet editor, has been appointed features

editor on the Observer. Katz will continue to oversee the editorial of

the Guardian’s websites. The move follows the appointment of Roger Alton

as editor of the Observer two weeks ago. Alton has also appointed Paul

Webster - who was assistant foreign editor at the Guardian - as his

deputy.



Emap Elan’s Here’s Health magazine is being redesigned with a new logo

and changed editorial strategy. The magazine will feature more product

news and alternative therapies, and a glossier image to rival the likes

of Zest and Top Sante. The new look is revealed on Thursday when the

September issue goes on sale.



Peter Charlton, the sales controller of GWR’s local stations for Opus,

has been given the title of sales director. The move puts his position

in line with his counterpart, Giles Howard, the sales director of

Classic FM at Opus.



Classic FM has announced an autumn marketing push for its record label,

a joint venture with BMG Conifer, comprising point-of-sale activity,

print advertising and radio spots. The label will introduce Boots as an

outlet for its CDs with ads appearing in Good Housekeeping, House &

Garden and Harrods Magazine.



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