CIA Medianetwork UK’s client services and planning department has
made three appointments. Louise Pagnam joins as account manager from JWT
Manchester, Simeon Adams joins as associate account director from the
Network, and Claire Creek comes from CIA MediaLab to become account
Talk Radio is to advertise on national TV following a successful trial
in the North-west. The pounds 1 million campaign, by Walsh Trott Chick
Smith, features five animated characters which convey the range of
emotions experienced when interacting with Talk Radio. The work rolls
out on 20 October.
The BBC has won approval from the Government to run its 24-hour news
service, despite objections from Sky News. Chris Smith, the Minister for
Culture, Media and Sport, rejected Sky’s complaint that the BBC, as a
publicly funded network, would have an unfair advantage. The service
will be available on cable, and at night on BBC terrestrial
Outdoor advertising revenue has increased by 16.6 per cent year on year
from pounds 205 million to pounds 239 million in the first half of 1996
and 1997 respectively.
New advertisers in the the period included AquaFresh, spending pounds
561,382, Siemens, spending pounds 547,963 and Vaseline Deodorant,
spending pounds 489,197.
Maiden Outdoor’s revenue has increased by 20 per cent to pounds 32.2
NBC Europe, the pan-European cable and satellite broadcaster, is
launching an on-air promotional campaign starring a range of its viewers
from 11 cities in seven European countries. The work aims to show what
makes people watch and enjoy the channel.
The Anti-Racist Alliance Educational Trust has launched its debut radio
campaign on London News Radio. The ad, created by Maher Bird Associates,
tells the true story of Rolan Adams, a teenager who was fatally wounded
in a knife attack in 1991. The campaign will run on LBC and News Direct
TK Maxx, the US fashion retailer, will launch its first national ad
campaign this month. Co-ordinated by Total Media, the push will combine
national press, magazines and Virgin Radio. The coverage will be
supported by a door-drop to 4.8 million ABC1 target homes.
Time magazine is publishing a single-topic, single-advertiser
international special issue, entitled ’Our Precious Planet’ in October.
Toyota Motor Corporation is the exclusive advertiser in the issue which
carries what Time says could be the biggest story of the 21st century:
the fight to save an endangered planet Earth.
Parfums Christian Dior UK is to quadruple the circulation of its
customer magazine, Dior, to 200,000. The magazine, first published in
May, has been distributed to customers via department stores, and will
reach an additional 150,000 readers through a database with the spring
Dior is produced by Atom Publishing.
Western International Media is to set up an office in France this
Western, a joint venture between Lowe Howard-Spink’s media operation and
its sister Interpublic Group agency, Initiative Media, opened its doors
for business in London earlier this year.
Zest, the National Magazine Company’s health and beauty title, has
launched in Turkey through Bir Numara Publishing, which also publishes
Turkish versions of Esquire, Cosmopolitan and Harpers Bazaar in a joint
venture with the Hearst Corporation.
The London Symphony Orchestra is launching its own customer magazine
through the contract publisher, Summerhouse Publishing. Living Music,
which will carry advertising, will be published three times a year and
sent to 40,000 homes.