More Group, the poster contractor, has acquired a controlling stake in the London contractor, Postermobile.

More Group, the poster contractor, has acquired a controlling stake

in the London contractor, Postermobile.

The Postermobile management will continue to run the company and will

also take over sales for More Group’s 48-sheet sites in the Carlton,

Anglia and Meridian regions.

Jamba, the games-based website from Carlton Online, has signed its first

sponsorship deal. Douwe Egberts, the coffee brand, will sponsor Jamba’s

Take a Letter game for a two-month period. According to Mark Flynn, the

new-media project manager for Douwe Egberts, the sponsorship will allow

the brand to interact with its consumers more closely and increase


Mills & Allen is launching a summer promotion to stimulate demand for

poster sites in July. The promotion includes four special packs of 2,000

48-sheet sites which will deliver 50 per cent coverage of all


The price is pounds 425,000, which will include all print and production

costs as well as pre- and post-research.

The Times, which is running a month-long homes and interiors promotional

drive, has formed a joint initiative with IPC’s Ideal Home to publish a

32-page Ideal Home-branded supplement, which will be inserted in the

newspaper on 22 March. Isobel McKenzie-Price, editor-in-chief of Ideal

Home, said: ’Times readers are the perfect potential audience for the

magazine, following its successful repositioning at the heart of the

home interest market.’

Yachting Monthly has appointed its first female editor, Sarah Norbury,

who previously worked on Motorboat & Yachting. The IPC specialist title

is to undergo a revamp from its April issue with a new masthead,

distinctive covers and more features. The redesign aims to increase the

magazine’s European appeal as well as expand its readership.

Time Inc and Bunte Verlag have been granted an injunction in Germany to

halt publication of Gruner & Jahr’s new magazine, Life & Style. Time Inc

and Bunte Verlag claim the title is attempting to copy the new

Time-licensed celebrity style magazine, InStyle, which launched last


Philipp Welte, the publisher of InStyle, claimed: ’Gruner & Jahr cannot

hope to duplicate Time Inc’s access to Hollywood, so it has adopted a

strategy of trying to confuse the public between our magazine and


British Midland has become the first company to launch an advertising

campaign on the back ends of single-decker buses in Edinburgh and


Created by Faulds Advertising, the ads use the tagline, ’with our low

fares you get the works’, to promote the British Midland ’frills

included’ service to air travellers.

Andersen Consulting’s UK technology division will sponsor the Financial

Times’ new online Director’s Report, which launches on Friday. The

sponsorship package, planned by The Media Edge UK and negotiated by

Mediapolis Extra Time, includes hotlinks from every page of the report

to the technology division of Andersen Consulting’s website.

Jazz FM is launching another wave of its ’chameleon’ advertising

campaign on 800 poster sites in London and the North-west. The campaign,

through Willox Ambler Rodford Law, shows the familiar Jazz FM chameleon

imitating a nodding dog on the rear shelf of a car.

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