The International Advertising Association has launched its UK
Website as the UK bids to hold the 37th World Advertising Congress in
London in June 2000. James McLeod, the new managing director of the
International Herald Tribune in London and president of the IAA UK,
said: ’The Millennium bid is a prime opportunity to showcase the role of
the UK and Europe at the cutting edge of innovation and creativity in
advertising.’ The Website address is www.iaaukchp.co.uk.
The International Herald Tribune has appointed James McLeod managing
director of its UK office. McLeod will take on new responsibilities as
well as continuing as advertising director.
Laser Sales’ Direct Response Analyser Unit has revealed its first
continuous analysis of direct response advertising. The survey found
that 24 per cent of direct marketing TV ads reached audiences of 15 TVRs
or more and 38 per cent were between 4-15 TVRs. Advertisers, it said,
are targeting high-rating spots during peaktime right across the week.
Laser also identified ITV as the DMTV market leader, delivering 61 per
cent of DMTV ads in a market worth pounds 380 million or 12 per cent of
total commercial audience.
The Edinburgh International Television Festival is being sponsored by
the Guardian in the first deal of its kind in the festival’s
22-year history. The Guardian will produce a special edition of Media
Guardian for the event in August. The package was put together by Drum
PHD.
Latest results from the Chrysalis Group, the music and media group, have
revealed pre-tax profits of pounds 1.5 million, compared with a loss of
pounds 2.9 million last year. Turnover was up by 12 per cent from pounds
46.8 million to pounds 52.5 million in the six months to 28
February.
Allan Horlick has been appointed president and managing director of NBC
Europe. He replaces Roger Ogden, who is leaving to become the president
and general manager of the Gannett-owned KUSA-TV in Denver. Horlick is
the president and general manager of WRC-TV, an NBC TV station in
Washington.
A new glossy media magazine, 20:20, is to launch in September. The
magazine, which will target professionals aged 18 to 34, is split into
four sections which concentrate on film, music, photography and new
media. 20:20 aims to focus on both established media and new material
emerging from film schools and universities. The magazine, which is
based at the Brighton Media Centre, is now searching for sponsors.
CableTel has revealed improved figures for television and telephone
penetration and an increase of 39 per cent in business telephone lines
for the first quarter of 1997. The company now has more than 200,000
customers subscribing to more than 360,000 services.
Channel 5 has signed a deal with the FA Cup winners, Chelsea,to cover
its European Cup Winners’ Cup campaign exclusively live. The deal also
includes exclusive rights to Chelsea’s South-east Asia tour, which
begins this week against South China Football Club, in a match to be
shown on Thursday’s Live and Dangerous.
Lloyds Bank is to sponsor ITV’s coverage of this summer’s Tournoi de
France. The four-way football friendly between England, France, Brazil
and Italy will be covered in six one-hour highlight programmes from 3
June to 11 June. The deal was negotiated by API Consulting and the ITV
sales house, TSMS. Creative work is through Lowe Howard-Spink, API and
ITV.
The National Magazine Company’s corporate sales department has created a
pounds 2 million promotional campaign for the retail division of the
British Airports Authority. The package will launch next month in seven
NatMag titles and includes tailor-made advertising, supplements and a
poster campaign.
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