John Brown Publishing is launching Bizarre, a bi-monthly title that
explores the world of ’strange but true’ stories, on 20 February. Priced
at pounds 1 (rising to pounds 2.50), Bizarre is aimed at 18- to
30-year-old ABC1 men.
The initial print run will be 150,000 and John Brown is aiming for a
settledown circulation figure of 60,000. Advertisers in the launch issue
include Barclaycard, Durex and Pentax.
The National Magazine Company’s flagship title, Cosmopolitan, launches
its site on the Internet this week. Features include a style problem
page, reader offers and awards for best Internet sites by fashion
houses. The site runs in conjunction with Esquire’s pages.
IPC Magazines’ Marie Claire Health and Beauty is to increase its
frequency from quarterly to bi-monthly from March. The spin-off title
was launched in 1994 and its circulation figure has grown steadily to
105,000 copies per month.
A World Digital Audio Broadcasting (DAB) forum has been established to
succeed the European DAB Forum (EuroDab) founded in 1995. The forum
brings together all sectors of the broadcasting industry.
Tim Lucas has been appointed the director of advertising sales at Good
Housekeeping. Lucas, who is on secondment from the National Magazine
Company’s corporate business development department where he is the
corporate sales director, was previously group mediaplanning director at
RSL Signpost, the tracking study survey of outdoor advertising
effectiveness, is being extended outside London to Birmingham,
Manchester, Liverpool, Newcastle and Glasgow as part of a three-month
trial. This follows an increase in commitment to Signpost by Maiden
Pay-per-view returns in February to BSkyB, which will screen live
coverage of five world title fights - including Lennox Lewis versus
Oliver McCall - in the Night of the Champions. Four of the bouts will be
staged at the London Docklands Arena on 8 February and will cost pounds
9.95 to subscribers.
Sky will use the same booking procedure used for the Tyson versus
Holyfield fight in November.
The Independent Television Commission has pledged that the pounds 400
million a year paid by the ITV companies to the government will fall as
a result of a revaluation of ITV licences, due to begin next year. The
payment is based on a percentage of ad revenue plus annual payments
related to the companies’ 1993 franchises.
The Church of Scientology has announced that it is to air its public
awareness message, ’trust’, on Channel 4 in the next few weeks. The
headline-grabbing message was first broadcast on cable in September.
Simon Timlett joins Optimedia this month as head of press from CIA
Keith Hallett is promoted to group director.
United News and Media is understood to be reconsidering whether to sell
the Yellow Advertiser and Informer Groups of free weekly newspapers in
the South-east. The rethink is thought to be related to the group’s
improved profitability which was not reflected in the bids United
Centaur Communications, the publisher of Money Marketing, Marketing
Week, Design Week and Creative Review is to seek a stock market listing
in the autumn with a price tag of about pounds 150 million.
This week Conde Nast On-Line launches the World of Interiors Daily, a
review of news and trends in the world of interiors design, decoration