FOR THE RECORD

Channel 5 had its highest weekday audience share of 8.7 per cent last week, with the showing of the Chelsea-Vic-enza match and the Jean-Claude Van Damme film, Kickboxer, on Thursday. Across peak-time, Channel 5’s 10.4 per cent of total viewing beat Channel 4’s 7.6 per cent, and all satellite and cable channels combined, which had 7.5 per cent.

Channel 5 had its highest weekday audience share of 8.7 per cent

last week, with the showing of the Chelsea-Vic-enza match and the

Jean-Claude Van Damme film, Kickboxer, on Thursday. Across peak-time,

Channel 5’s 10.4 per cent of total viewing beat Channel 4’s 7.6 per

cent, and all satellite and cable channels combined, which had 7.5 per

cent.



The Discovery Channel is launching a radio programme, Discovery Channel

Radio. The half-hour weekly programme will mirror the TV programming and

will be distributed by World Sport Broadcasting, a subsidiary of the

Television Corporation. A title sponsor is being sought.



The Times is sponsoring Talk Radio’s coverage of the World Cup from May

to July as part of its ’under the skin of sport’ campaign. Patrick

Sherriff, marketing and promotions director for Times Newspapers, said:

’This deal, alongside our interactive scratchcard competition with ITV,

means that the Times and the Sunday Times will be offering an

exceptional World Cup 98 package, integrating radio, television and

newspapers.’ The deal was put together by the media agency for the

Times, TMD Carat, Sherriff and Talk Radio’s sponsorship controller, John

Marshall.



NBC Europe has made a number of redundancies in its airtime sales

department after deciding to hand its broadcasting capacity to its

sister channel, National Geographic, whose advertising sales are handled

by its partner, BSkyB. NBC Europe will continue broadcasting across

German-speaking regions of Europe.



Emap Online is transferring its third-party Internet advertising sales

activities to Real Media UK. The non-Emap Websites include the Ministry

of Sound and Chelsea, Arsenal and West Ham football clubs.



British Sky Broadcasting has issued a writ against British Digital

Broadcasting to prevent BDB selling rival digital set-top boxes. BSkyB

argues that BDB’s boxes breach an agreement reached between the two

companies that the rival systems should be fully compatible. BDB’s

director, Nigel Walmsley (pictured), countered: ’BSkyB should stop

litigating and start co-operating.’



Gardens Illustrated has appointed an editorial board with the aim of

adding gravitas to the magazine. It includes David Abbott, chairman of

Abbott Mead Vickers BBDO, Lord Snowdon, Dan Pearson and Lady Caroline

Conran. The magazine is published by John Brown Publishing.



The Guardian on Saturday is launching an A4 24-page colour supplement,

called the Editor, on 9 May with the latest news on print, the Internet

and broadcast media. There will also be sections on entertainment, arts

and books and a review of reviews.



Future Publishing has relaunched Total Bike magazine. The magazine

sports a fresh logo and increased pagination from 100 to 172 pages.



Maiden Outdoor, the BBC and Carlton Television will sponsor the R&D

Initiative, a three-year research project looking at a range of

marketing issues. The marketing academic, Professor Andrew Ehrenberg,

and a team of researchers from the South Bank University will

investigate issues such as competitiveness, the function of advertising

as well as brand and channel loyalty.



Blade, the outdoor buying agency, has promoted Terri Pointing to the

newly created position of operations director from campaign manager as

part of a reshuffle. Pointing assumes responsibility for campaign

management, compliance procedures and Blade’s data management

activities.



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