Channel 5 had its highest weekday audience share of 8.7 per cent
last week, with the showing of the Chelsea-Vic-enza match and the
Jean-Claude Van Damme film, Kickboxer, on Thursday. Across peak-time,
Channel 5’s 10.4 per cent of total viewing beat Channel 4’s 7.6 per
cent, and all satellite and cable channels combined, which had 7.5 per
The Discovery Channel is launching a radio programme, Discovery Channel
Radio. The half-hour weekly programme will mirror the TV programming and
will be distributed by World Sport Broadcasting, a subsidiary of the
Television Corporation. A title sponsor is being sought.
The Times is sponsoring Talk Radio’s coverage of the World Cup from May
to July as part of its ’under the skin of sport’ campaign. Patrick
Sherriff, marketing and promotions director for Times Newspapers, said:
’This deal, alongside our interactive scratchcard competition with ITV,
means that the Times and the Sunday Times will be offering an
exceptional World Cup 98 package, integrating radio, television and
newspapers.’ The deal was put together by the media agency for the
Times, TMD Carat, Sherriff and Talk Radio’s sponsorship controller, John
NBC Europe has made a number of redundancies in its airtime sales
department after deciding to hand its broadcasting capacity to its
sister channel, National Geographic, whose advertising sales are handled
by its partner, BSkyB. NBC Europe will continue broadcasting across
German-speaking regions of Europe.
Emap Online is transferring its third-party Internet advertising sales
activities to Real Media UK. The non-Emap Websites include the Ministry
of Sound and Chelsea, Arsenal and West Ham football clubs.
British Sky Broadcasting has issued a writ against British Digital
Broadcasting to prevent BDB selling rival digital set-top boxes. BSkyB
argues that BDB’s boxes breach an agreement reached between the two
companies that the rival systems should be fully compatible. BDB’s
director, Nigel Walmsley (pictured), countered: ’BSkyB should stop
litigating and start co-operating.’
Gardens Illustrated has appointed an editorial board with the aim of
adding gravitas to the magazine. It includes David Abbott, chairman of
Abbott Mead Vickers BBDO, Lord Snowdon, Dan Pearson and Lady Caroline
Conran. The magazine is published by John Brown Publishing.
The Guardian on Saturday is launching an A4 24-page colour supplement,
called the Editor, on 9 May with the latest news on print, the Internet
and broadcast media. There will also be sections on entertainment, arts
and books and a review of reviews.
Future Publishing has relaunched Total Bike magazine. The magazine
sports a fresh logo and increased pagination from 100 to 172 pages.
Maiden Outdoor, the BBC and Carlton Television will sponsor the R&D
Initiative, a three-year research project looking at a range of
marketing issues. The marketing academic, Professor Andrew Ehrenberg,
and a team of researchers from the South Bank University will
investigate issues such as competitiveness, the function of advertising
as well as brand and channel loyalty.
Blade, the outdoor buying agency, has promoted Terri Pointing to the
newly created position of operations director from campaign manager as
part of a reshuffle. Pointing assumes responsibility for campaign
management, compliance procedures and Blade’s data management